The SENDIT platform for the China–Pakistan Economic Corridor
- The challenge
- Freight on the CPEC route was booked by phone, with little tracking, a language barrier between Chinese, Pakistani and international parties, cargo-security and insurance gaps, and too few warehouses along the corridor.
- Outcome
- CPEC is where SENDIT started. The platform designed for it is the core of today's SENDIT platform, and the corridor planning shaped our network-design consultancy.
What we did
- Designed the SENDIT 3PL super app and its full user flows: shippers, carrier companies, contractors, drivers and partners
- Vehicle ordering, offers and bidding, and live tracking from pickup to delivery
- English, Urdu and Chinese interfaces so every party works in its own language
- Planned a corridor network of 14 hub locations, from Khunjerab in the north to Gwadar and Karachi on the coast
Planned corridor hubs, north to south
